Super Big Fun
brad Ford’s Work:
Digital work
Meet Brad Ford
Brad Ford, a resident of Erie, Pennsylvania, presents a multifaceted artistic and professional profile, demonstrating proficiency in both traditional and digital media. With over three decades of experience, his contributions to the cultural landscape of the region are marked by a synthesis of visual arts, digital design, and community engagement.
Ford's artistic trajectory commenced with formal training at Edinboro University, culminating in a Bachelor of Fine Arts in Animation, which provided a foundational understanding of visual narrative and sequential art. This was subsequently augmented by a Master of Business Administration from Western Governors University, reflecting a commitment to strategic thinking and organizational leadership, effectively bridging the realms of artistic practice and administrative acumen.
Brad Ford’s career is a study in "Phy-digital" evolution, bridging the gap between hardware hacker and high-concept curator. His curatorial roots were established at the Erie Art Gallery, where he focused on activating downtown spaces and bringing "high art" into the community's daily view. This experience laid the groundwork for his current role as Gallerist at FEED Media Art Center, where his mission has sharpened into a specific focus: curating artists who utilize DATA not just as information, but as a pliable artistic medium.
This new direction—exemplified by initiatives like "The Data Tide"—champions works where environmental data, AI algorithms, and blockchain verification (NFTs) manifest as physical, immersive experiences. By treating VR, AI, and video as the raw materials of the 21st century, Ford fosters a "Digital Dada" aesthetic that questions the stability of our technological reality while archiving it for the future in FEED’s specialized data center. His own artistic practice mirrors this curatorial vision; his "Broken Sculpture" series physically manipulates flat-screen TVs to create "bas-relief digital paintings," proving that even the hardware of the digital age is subject to the chaotic, tactile interventions of the artist's hand.
Key Curatorial & Technical Milestones:
Erie Art Gallery (Past) Focused on community activation and "pop-up" gallery spaces to democratize access to contemporary art.
FEED Media Art Center (Current) Leading the "Data as Art" mission, Ford is collaborating with FEED founder Benton Bainbridge to develop a 9-petabyte data center dedicated to archiving media art. In addition to launching Global Virtual Residencies, he pioneered the "Gallery 13" pop-up series to activate downtown spaces. Most recently, he launched a 100-foot outdoor video façade project—partially funded by an ECGRA Anchor Building Grant—transforming the FEED building itself into a public digital canvas.
"Data as Art" Mission Ford curated the "2025 OPENFEED Art Residencies," which featured a landmark environmental data installation. He also spearheaded the "Phy-digital" Virtual Residency, creating a proof-of-concept that remote collaboration can be authenticated and immortalized through NFTs and blockchain technology.
Tech Stack Brad Ford’s approach to media art distinguishes itself by applying enterprise-grade rigor to creative expression. While many galleries treat digital art files as simple storage issues, Ford leverages his background in IT Compliance, Risk Management, and Network Systems to treat the FEED Media Art Center as a mission-critical data environment. His expertise allows him to bridge the gap between the chaotic nature of experimental art and the stability required for institutional preservation.